The brief for this class project was to design a project that focused on social responsibility. With this in mind, I chose to create a campaign for a fake seed company called Black Burrow Seeds that partnered with the Great Green Wall in Africa. The campaign, Seeds for Trees, is based around a new line of seeds where every purchase helps plant trees to battle climate change and deforestation in Africa. I was going for an organic, modern, and bright brand essence.
For deliverables, I created a poster that could be hung in the store, social media posts and stories, seed packages, and sponsor stakes.
