This was a class project on label design. The goal was to create a unified set of labels using consumer behavior research to inform the brand characteristics and identity.
I chose to create the fake salsa brand, The Salsa Blvd. In my research, I found that people were looking for an authentic brand and placed importance on the ingredients. To incorporate these findings into my design, I used illustrations of the ingredients and allowed space to tell the brand’s story.
![](https://cdn.myportfolio.com/7419d5e2-71c4-4774-ac32-536c9436bbd1/13ec8e1c-e55c-4338-b593-aa5dcde8db25_rw_3840.jpeg?h=34a06b2fa2233d4576f829cbad0737a1)
![](https://cdn.myportfolio.com/7419d5e2-71c4-4774-ac32-536c9436bbd1/71875f83-d918-4139-8ef2-968ca77f9505_rw_3840.jpeg?h=e1e8b86dbf33e81c74ccbe46307d6389)
![](https://cdn.myportfolio.com/7419d5e2-71c4-4774-ac32-536c9436bbd1/3b88e4fd-0475-4568-bdf9-97ecf5970d9f_rw_3840.jpeg?h=2d471ee4ffe8187f25a5dc96bc9e9451)