This was a class project where we were instructed to create a rebrand for our hometowns. Creating new branding helps freshen up a town’s image and bring new people into the community.
My hometown is Jewell, a small town of 1,200 in central Iowa. Due to its name, the community has a strong connection with jewels, especially diamonds. The town is known for its family-friendly atmosphere and agricultural background. However, it has seen a recent revival of its downtown area as small businesses have been coming back. With this in mind, it was important to reflect the refreshed spirit of Jewell in the new logo.